Sishuang (Silver) Wu is the unofficial pixel tamer and official creative director of Clinch US Inc., and her advice for aspiring designers is simple: enjoy the process. “The process is more important than the outcome,” she says. “Growth comes naturally when you allow yourself to experiment, play, and learn along the way.”

Wu was born and raised in China and later moved to the United States in her 20s. “I transitioned from animation to motion design,” she says. “Today I work as a creative director in advertising.” Wu’s cultural roots strongly influence her creative vision and impact her design. “I take pride in using visual storytelling to share China’s history and culture with a broader audience,” Wu says.

Creativity felt natural to Wu from a young age, and she always knew that she wanted to be a designer. “My earliest inspiration came from my grandmother, who was an art teacher,” she says. “She guided my hand to draw before I could even speak, and soon I was filling walls with drawings of cars, clothing, and animals. The joy I found in creating images was unlike anything else, and it sparked a lifelong love for design.”

Yu’s ideas often come from everyday life. “I find inspiration in the things I read, places I go, or conversations with friends,” she says. Wu starts by sketching out storyboards, then develops animation before sharing her work to get a fresh perspective and a second opinion. “Then, I can refine it until it feels complete,” she says. For Yu, the most essential part of a design is its expression. “Visuals are important, of course, but without genuine expression they risk becoming empty or meaningless,” she says. “It’s the emotion and intent behind the visuals that make a design truly resonate.”