I'm a multidisciplinary designer working primarily across graphic and motion design, based in London and operating globally. My practice is shaped by a strong foundation in advertising, brand systems, and culturally driven projects, developed through years of agency and client-side experience. I have collaborated with leading creative agencies, including Lucky Generals, M&C Saatchi, Publicis Poke, Design Bridge & Partners, as well as global brands such as Amazon Business, Uber Eats, Philips, and Holland & Barrett. My practice combines established graphic design fundamentals with motion-based thinking and digital experimentation, allowing visual languages to evolve across diverse formats and contexts.