Jakob Trpin studies how brands build meaningful impact across B2B and B2C markets. He works at the intersection of strategy, creativity, and execution, helping brands build stronger and more consistent connections with audiences across channels and touchpoints. With around 20 years of experience, he has worked with leading brands across Europe and global markets in both agency and client-side roles. This dual perspective gives him a grounded understanding of how brands translate into real-world outcomes. His background spans some of the most influential studios, consultancies, and agencies in Europe and globally, with a strong foundation in advertising, branding, marketing, and design. He is particularly interested in how these disciplines work together to shape brands at both a micro and macro spectrum. Jakob is the Founder and Creative Director of Yesyesandtwo, where he focuses on building human-to-human brand connections. His approach draws on insights from biology, psychology, and human behavior to better understand how brands influence bidirectional relationships over time. He has served, directly or indirectly, for brands such as: 4KIDS, AUDI, Belvas chocolate, BzGa gambling addiction, Cooph, Dainese, European Commission, Factor Bank, Fide world chess, GoPro, Gtai German Invest and Trade, Harley Davidson, Hello Kitty, Hostel Korte, Hotel LekeSide 77, Hotel Lifeclass, Hotel Salinera, Husaberg, Husqvarna Motorcycles, IQOS, Italian Union, Jazz Cerkno, Jeep, Kästle skis, Kiotonakamura, KTM, KTM Racing, LOQI, Leica, Lufthansa, Marvel, Mattel, Med-El, Momax, MotoGP, Notabag, NutriFill, OMW, Paulaner, Pernod Ricard, Porsche, Red Bull, Red Bull Illume, Red Bull X-Alps, Rimac Cars, Salewa, SalzburgerLand, Sanrio, Sebastian Professional - SEBMAN, Slovenica Adriatic, Spect Eyewear, Target bags, Troii Software, Tour de France, United Colors of Benetton, Vrq-concepts and Walt Disney, among others.