Ruoyong (Eli) Hong is a Design Lead at BOSCH, where he pioneers AI and immersive technologies across desktop, mobile, and mobility platforms. His expertise spans from developing AI-driven design guidelines for automotive systems to creating innovative solutions in freshness detection technology. With a proven track record in interaction design, he leads dynamic UX project teams in China, creating cutting-edge solutions that bridge technology and user experience. As a jury member for IxDA Awards 2024 and The Academy of Interactive & Visual Arts(AIVA), he brings valuable experience in evaluating design excellence across diverse platforms and technologies.