After spending 10 years in various interactive digital agencies, he decided to work in education in 2000. He specializes in the area of UI, UX, digital design, multi-sensory, tangible and beyond the screen design. He also contributed to achieve the academic processes and ensure academic work instruction are the international organization for Standardisation (ISO) standard. He holds a Master of Design with Distinction in Interaction Design (2014) and a Bachelor of Arts in Multimedia Design(1999).