You Are Here Emotional Symbols: DDD Totems as Emblems of Collective Identity "You are here" is not just an indication of your physical location, but it also symbolizes your inner position, your personal journey, and your story. The Milan-based graphic design and visual communication studio jekyll & hyde developed this signage concept specifically for the attendees of the Digital Design Days: the DDD tribe. A system of contemporary totems, arranged along the walls like columns, guides participants both physically and symbolically, leading them on a journey that reflects the values, memories, and central themes of the event.