Bolter Design had the exciting task of refreshing the brand identity for Dinner Ladies, a modern catering company that transforms events into unforgettable experiences through food, artistry and the power of people. Dinner Ladies redefine food as a force for positive change. Whether hosting a party or a pop-up, dining with them means feasting on exceptional cuisine, meaningful connections, and vibrant atmospheres—all while making an impact. The brief was to craft a distinctive brand that captures the dynamic energy of the business. Hand-drawn illustrations, dynamic typography, a bold custom logo and a vibrant colour palette reflect Dinner Ladies’ personality and purpose. A Brand Full of Character People and personality sit at the centre of this illustrative brand. The hand-drawn mini-sketches convey the Dinner Ladies’ journey, inviting audiences to pull up a chair, share stories and connect. Each illustration celebrates the many facets of food and cooking—ingredients, chefs, guests, events, and challenges—defining their territory through their expression. Key Design Features Colour Palette: Earthy, elegant hues (olive green, rust, and ochre) evoke the culinary essence of the brand. The palette’s versatility shines whether used boldly or paired back with black, white, and a single accent colour. Typography: A modern mix of sans-serif fonts balances clarity with boldness, reflecting the energy and professionalism of the Dinner Ladies. Illustrations: Playful sketches of female chefs celebrate the founders’ dedication to fostering emerging female culinary talent, while also highlighting the team’s dynamic and adaptable spirit. Animation adds an extra layer of personality to the illustrations. From a singular illustration to whole scenes of the team at work this further represents Dinner Ladies’ energy and commitment to food and culture. Tone of Voice: We crafted a warm and playful tone. It conveys a passion for high-quality food, sustainability, and creating memorable experiences. Bringing the Brand to Life The new identity effortlessly transitions across platforms and scales from digital advertising to impactful event collateral. The launch party showcased branded tote bags, menus, wall graphics, cooking tools, and packaging, all demonstrating the brand’s versatility and creativity. This bold, cohesive identity embodies the Dinner Ladies’ mission to innovate, connect, and inspire.