2025

2024

2023

2022

2021

2020

2019

2018

Creative & Art Direction: Ali Sheikh Ali
Brand Designer: Ali Sheikh Ali & Rami Jbara
Animation: Mohamad Shilla
In Collaboration with: BMS KSA 

Lead Designer

Design Company

Profile Website

https://www.behance.net/gallery/210788965/Fueltech-Rebranding

Project Website

Client

Design Team

Video (direct link)

Overview 

FuelTech, a leader in Saudi Arabia’s energy sector, specializes in fuel station automation to enhance efficiency, sustainability, and regulatory compliance, aligning with Saudi Vision 2030. Despite its innovative solutions, its existing brand identity lacked coherence and failed to reflect its mission and values effectively. Belbrd addressed this by developing a comprehensive brand strategy and redesigning the brand identity. This included defining a clear vision, mission, and purpose, crafting a professional yet relatable tone of voice, and creating a cohesive visual identity that highlights FuelTech’s commitment to digital transformation, sustainability, and operational excellence. By aligning the brand's messaging and visual language with its core mission, Belbrd positioned FuelTech as a trusted innovator and a key player in advancing Saudi Arabia’s energy sector.



Silver Winner in Branding for Graphic Design

Silver Winner in Logos for Graphic Design

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners