''EMABETTEI'' is a restaurant specializing in Japanese-style grilling and barbecue. It is committed to presenting the true beauty of ingredients and exceeding expectations in service quality to welcome everyone. ''Ema'' refers to a votive offering at Japanese shrines, symbolizing wishes made to the gods. To strengthen the brand's personality and dining experience, we created an unique brand image and exclusive visual identity with the praying spirit.The logotype is a steady handwritten calligraphy, conveying the warmth of praying heart with a Japanese Wabi-Sabi impression. To bring the scene of shrine visits to all diners, we delicately depicted shrine elements such as worshipers, priests, Torii gates and Ema wooden plaques to build a harmonious, spiritual, zen atmosphere.In coloring, we used ''navy blue'' and ''gold'' as the primary color, ornamented by Japanese ''Shuiro'' (vermilion) accents, to showcase the imagery of shrine rituals and celebrations. The rebranding of ''EMABETTEI'' not only enhances the sophistication of visual identity but also integrates the imagery of ''Ema'' into the brand name with an unique and spiritual character.