REBRANDING LAWE Founded in Indonesia, Lawe is a social enterprise focused on empowering women through the art of traditional handweaving. By creating high-quality, functional products from handwoven textiles, Lawe provides craftswomen the opportunity to achieve financial independence while preserving Indonesia’s cultural heritage. The rebranding initiative introduces the new brand essence, ‘Weaving Dreams’, representing Lawe’s mission to inspire creativity, empower women, and enrich communities. This essence embodies the strength and craftsmanship of weaving, paired with the dreams and aspirations of the women Lawe supports. A refreshed logo features a minimalist design, creatively using negative space to form the letter ‘L’ within a square, resembling a needle. This symbolises Lawe’s dedication to connection, craftsmanship, and empowerment while adding a modern touch that reflects the brand’s evolution. Lawe’s new colour palette includes vibrant primary hues that capture the energy and creativity of its community, balanced by softer secondary tones that emphasize harmony and modernity. This visual identity reflects Lawe’s commitment to blending tradition with contemporary design, making Indonesian weaving relevant to today’s market. Lawe reaffirms its role as a leader in empowering women and preserving Indonesian handweaving for future generations through this rebranding. At Lawe, we weave dreams and futures together.