Curiosity + Cocktails is National Children’s Museum’s one-of-a-kind fundraiser: an immersive, after-hours experience that invites adults to rediscover the joy of play while supporting hands-on learning for children across the DMV region.
We crafted a visual look that merged whimsical energy and elegance, using the Museum's deeper brand colors and thematic illustrations to create an experience tailored for adults.. Central to the event was a program book inspired by Doodle, the Museum's beloved mascot. The "to-doodle list" highlighted Museum programs and invited guests to explore STEAM activities (science, technology, engineering, art, and math), stationed throughout the venue. After completing each activity, guests collected a sticker for their booklet to mark their progress, transforming the evening into a self-guided journey of discovery.
To extend the experience beyond the booklet, guests also received a sticker that unlocked an augmented-reality version of Doodle. When scanned, the AR activation brought the mascot to life, surprising guests, and reinforcing the Museum’s innovative approach to play.
Together, the design and interactive elements created a cohesive experience that celebrated curiosity at every age and successfully reflected the Museum's commitment to accessible and joyful learning.