Oriens is a woody, spicy fragrance for women and men. The eastern sunrise inspired the name, and the scent is woody, creamy and meditative, embodying the classic fragrance of sandalwood with a sprinkling of spices on top. Oriens Perfume draws inspiration from Wong Kar-Wai’s film In the Mood for Love. It is designed for all audiences, regardless of gender. The name "Oriens" comes from Latin, meaning "East" or "the place where the sun rises." In some contexts, it also refers to the direction of sunrise, symbolizing "facing the East" or "orientation." Additionally, it can be interpreted as "the beginning of sunrise" or "the rising of the first sun." The product’s color palette is inspired by the gradient of a sunrise, symbolizing the hues of an Eastern dawn. The fragrance itself features an oriental woody scent, creating a cohesive identity across all elements of the product. The cap is made of tortoiseshell, a material historically rooted in China, further emphasizing the Eastern essence. The shape of the bottle is inspired by the silhouette of a Chinese woman in a qipao (cheongsam), reflecting elegant curves. However, the back of the bottle is designed with more angular lines, striking a balance and avoiding an overly soft or feminine aesthetic. As for product extensions, the entire brand system has been carried through into items such as business cards, packaging, and social media promotions.