2026

2025

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2024

Creative Director: Naoya Kon
Art Director: Takumi Sasaki
Designer: Yoshie Matsuoka, Mako Inoshita
Copywriter: Nao Usami

Lead Designer

Design Company

https://tsuchiya-randoseru.jp/collections/depsoa

Project Website

depsoa is a brand that redefines the randoseru, a traditional Japanese school backpack rooted in Japan's educational culture. A randoseru is worn every day throughout a child's formative years. It must offer not only physical durability, but also performance that supports continuous movement, emotional change, and an active daily life. depsoa approaches the randoseru as a long-term companion that stays close throughout growth.

The brand name depsoa combines "depth" and "soar," expressing the belief that children should explore deeply and move forward without limitation. To support this mindset, depsoa randoseru are designed with functional, durable, and consistently reliable structures built to perform over time.

This philosophy is most clearly expressed through depsoa's visual system. Across the logo, key visuals, website, and printed materials, a unified visual language is applied with consistency and intent. Layered, sticker-like graphics, dynamic compositions, and confident model expressions visually communicate activity, autonomy, and forward momentum.

By translating core product qualities, such as durability and performance, into visual expression, depsoa reframes the randoseru. It positions it not as a tool defined by what it carries, but as a contemporary cultural product that symbolizes how one grows, moves, and advances through life.

Silver Winner in Branding for Graphic Design