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2018

Project Director: Chi Yao Tang
Design Manager: Hsiang Chia Wu
Art Director: Chun Yao Huang
Project Manager: Shih Hsuan Kao
Designer: Jia Hong Gao

Lead Designer

Design Company

Profile Website

https://www.behance.net/gallery/219458097/_

Project Website

Client

Design Team

"Chanshuo: Xitou Ecocamping"  is a campsite nestled in the Xitou Ecological Area in Taiwan. Recognizing that most self-pitch campsites in Taiwan lack brand identity, this project aims to create a distinctive and competitive brand grounded in the spirit of  "easy to start, fall in love with camping."

The logo design fuses the imagery of mountains and tents, with a hoodie-wearing camper lifting the tent flap-symbolizing discovery, curiosity, and the joy of nature. The storytelling element adds personality, inviting users to imagine themselves as part of the experience.

Typography combines bold sans-serif Chinese characters with serif English letters, reflecting a rugged yet refined outdoor style. A primary forest green palette symbolizes land and nature, while yellow and beige provide warmth and high visibility within outdoor settings.

To enrich the experience, we developed woodcut-style illustrations with detailed textures, enhancing the brand's "return to nature" ethos. A treasure map-inspired guide invites campers to see the site as a space of exploration and adventure.

This branding project elevates Chanshuo beyond function-bringing a clear visual identity and cultural value to Taiwan's camping scene and encouraging more people to enjoy the beauty of tent life.

Silver Winner in Branding for Hotels & Resorts

Chanshuo: Xitou Ecocamping

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners