INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

hypothèse - The fragrance of imagination

/by Huei-Tai Chen

Indigo Design Award: hypothèse - The fragrance of imagination

2018 Non-Professional Winner

Indigo Design Award

Discovery of the Year 2018

Gold Winner in Branding for Graphic Design

Gold Winner in Logos for Graphic Design

Gold Winner in Packaging Design for Graphic Design

Honorable mention in Typography for Graphic Design

Created by:

Design Director

Huei-Tai Chen

Company/University or Design School

Pratt Institute

Description

The name of this fragrance is all about imagination. Imagine that you walk on street passing by a random girl, and you smell the fragrance she wear. You like that smell, and you start to imagine who she is, imaging how she live her life. This is the smell of hypothèse. When you were in your middle school or high school staying with a boy (or a girl) you like, and you were really close to each other, maybe only 20cm away, you were not really sure about if you should move closer a bit or not. You keep guessing in your mind about his or her feeling toward you, and this is hypothèse, the smell of imagination. The shape of bottle is coming from two crossing lines, and add two full circles on bottom and top of this X. It is a very rational shape, and I try to give a elegant and soft touch of it. That is the reason why I put a golden ring over this navy blue neck.

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hypothèse - The fragrance of imagination
hypothèse - The fragrance of imagination
hypothèse - The fragrance of imagination
hypothèse - The fragrance of imagination
hypothèse - The fragrance of imagination
hypothèse - The fragrance of imagination
hypothèse - The fragrance of imagination
hypothèse - The fragrance of imagination
hypothèse - The fragrance of imagination
hypothèse - The fragrance of imagination
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