Barbamatita - Art D'Acquin PRODUCT INTRODUCTION Art D’Acquin is a brand born with the courageous dream of offering a seemingly common product, yet distinguished by unique characteristics. The need arises precisely in the home of the founder, father of two small girls, who finds himself buying countless packs of colored pencils and realizes how the market and the offer of the specific product are caught between problems and potential that has been untapped for years. BRAND CONCEPT The origin of life lies in the water. The Art D’acquin brand is very sensitive to nature, its care, protection and prosperity. Where there is human intervention there is often contamination in balances and shapes, straight lines and geometric figures. Nature, on the other hand, is irregular and spontaneous, sinuous and smooth. The desire to offer a world full of trees, nature and life to his daughters was born in the founder's mind. Beauty and art are the second soul of the brand: man is in constant search for "beauty" because, both in philosophy and many religions, beauty - in all its forms - brings us closer to God, or more simply leads to serenity and happiness. Elegance and prestige, on the other hand, are the last two virtues desired by the brand, which are represented by the French name highlighting glamour and chic, values barely upheld by market competition. Note how "D’Acquin" is also a patronymic naming, as it comes from the surname of the founder himself, as often happens in the fashion sector. BRAND The Art D’Acquin brand is the result of a fusion of multiple symbols and subjects that, following the evocation of brand values, try to enclose all this dimension within a single iconic image. KEY VISUAL Nature, among its contradictory characteristics, is unpredictable and amazing, spectacular and ruthless. Which element or material can represent all this, while also connecting it to the values and perception desired by the brand as prestige, luxury and elegance? Our choice falls on marble: heavy, rigid, compact but at the same time colorful, lively and ethereal with its faint and elusive veining. PRODUCT IDENTITY DESIGN The pencil we designed wants to convey the beauty and elegance of water while maintaining a distinct and refined appearance. The waves, which sinuously distinguish both the pencil and the aluminum case, are a signature element of the brand which, like a fingerprint, leaves its natural sign. The classic slender pencil shape has been maintained and embellished with imperceptible manipulations which make it easier to handle.