Poltron Frau - Digital Identity Indigo Award winner 2020

INDIGO DESIGN WINNER 2020

Poltron Frau - Digital Identity

/by francesco milanesio

2020 Professional Winner

Gold Winner in Mobile Responsive Design

Silver Winner in UX, Interface & Navigation

Created by:

Design Director

francesco milanesio

Design Company

Triplesense Reply

Client

Poltrona Frau Group

Design Team

Francesco Milanesio Executive Creative Director Emanuele DeDonno Creative Art Lead Riccardo Albertazzi Creative Art Lead Chiara Fissore Creative Copy Lead Andrea Gilardi Art Director Laura Bisio Ux Designer Riccardo Campioni Head of Developers

Website

Credits:

Individual Credits

Executive Creative Director: Francesco Milanesio, Triplesense Reply

Creative Lead: Giorgio Emanuel Dedonnno, Triplesense Reply

Creative Lead: Riccardo Albertazzi, Triplesense Reply

Creative Lead: Chiara Fissore, Triplesense Reply

Art Director: Andrea Gilardi, Triplesense Reply

Ux Designer: Laura Bisio, Triplesense Reply

Head of developers: Riccardo Cmapioni, Triplesense Reply

Project Manager: Alessia Raffaele , Triplesense Reply

Developer: Fabio FIerro, Triplesense Reply

Description

The new Poltrona Frau site, which for the first time saw the unification of the three company divisions into a single platform: three sequences of a single storytelling. More broadly, the look and feel of the site follows the harmonious combination of innovation and tradition, the true identity of the brand. New is also the site configurator, which allows potential buyers to customize their own object of desire before accessing the booking funnel.

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