'Drip' is solid honey extracted from nature used as a natural sweetener and a healthier sugar substitute. The brand mission is ‘to deliver quality in its finest state, thus offering the best impression of its kind.’ The key words--Organic, Healthy, Natural, Classy-- were translated into four design key words: ‘Warm’, ‘Luxury’, ‘Pure’, ‘Refined’. The client wanted a logo that intuitively shows the main ingredient (honey) as well as its source (nature). As for the word type, ‘drip’, the client wanted it in Ambigram. Overall, the logo had to capture the brand’s mood and tone, which are ‘Refined’ and ‘Luxury’.