INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

INDIGO DESIGN WINNER 2020

Headed South: Bringing Motion Sense to Life Through Play

/by Anders Oscarsson

Indigo Design Award: Headed South: Bringing Motion Sense to Life Through Play

2020 Professional Winner

Indigo Design Award

Mobile Design of the Year 2020

Gold Winner in Mobile App

Gold Winner in Mobile Interaction & Experience

Gold Winner in Innovative Use of Mobile Technology

Gold Winner in UX, Interface & Navigation

Gold Winner in Interactive Design for Digital Design

Silver Winner in Apps for Digital Design

Silver Winner in UX, Interface & Navigation for Digital Design

Created by:

Design Director

Anders Oscarsson

Design Company

ustwo

Client

Google Advanced Technology and Projects

Design Team

Google Design Team: Alex Lee, Leonardo Giusti, Lauren Bedal, Devon Stern. ustwo Design Team: Anders Oscarsson, Kevin Harper, Sam Eng, Chris Marotta, Michael Bourbeau, Kristen Lawrence, Carissa Isolano, Paige Garson. Support & Special Thanks: Liz Swanson, Brian McLaughlin, Chris Yew, Christoffer Jakobsen, Brandon Barbello, Steven Ibara, Jennifer Cho, Vignesh Sachidanandam, Michael Scott, Linus Nordgren, Jonathan Lu, Toph Brown, The entire team at ustwo New York.

Credits:

Entrant Companies

ustwo, US

Advertiser/Brand

ustwo, US

Individual Credits

Leonardo Giusti, Google

Michael Bourbeau, ustwo

Steven Ibara, Google

Jonathan Lu, ustwo

Chris Marotta, ustwo

Lauren Bedal, Google

Kristen Lawrence, ustwo

Jennifer Cho, Google

Sam Eng, ustwo

Devon Stern, Google

Carissa Isolano, ustwo

Chris Yew, ustwo

Michael Scott, Google

Anders Oscarsson, ustwo

Paige Garson, ustwo

Christoffer Jakobsen, ustwo

Linus Nordgren, ustwo

Alex Lee, Google

Brian McLaughlin, ustwo

Vignesh Sachidanandam, Google

Kevin Harper, ustwo

Liz Swanson, ustwo

Brandon Barbello, Google

Toph Brown, ustwo

Description

Inspired by how games can help people master new technology, ustwo and Google created a strikingly beautiful and entertaining app called Headed South. Described by Fast Company [https://bit.ly/2Ry0rng] as a “masterclass in world-building,” the app gracefully introduces Pixel 4 users to Google’s new radar-powered Motion Sense technology. Motion Sense allows users to control their mobile phone without touching the screen, via simple hand gestures like a swipe or wave. In the experience, users play the role of a bird named Soli, learning tricks and new gestures as they fly with different flocks. The free soaring and flight expression are controlled by touch and gestures combined, and the story is brought to life in vividly illustrated scenes. To make the gesture-based interaction feel right, ustwo used a combination of visual, sound, and haptic feedback, and ensured the experience offered a sense of control without being overwhelming. Alongside the mechanics, ustwo created design concepts that complemented this sense of movement and created a sense of progression while flying through the world. Uniting the best of games and UX design for emerging tech, ustwo and Google created an engaging experience that establishes an intuitive way of interacting with a new technology.

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Headed South: Bringing Motion Sense to Life Through Play
Headed South: Bringing Motion Sense to Life Through Play
Headed South: Bringing Motion Sense to Life Through Play
Headed South: Bringing Motion Sense to Life Through Play
Headed South: Bringing Motion Sense to Life Through Play
Headed South: Bringing Motion Sense to Life Through Play
Headed South: Bringing Motion Sense to Life Through Play
Headed South: Bringing Motion Sense to Life Through Play
Headed South: Bringing Motion Sense to Life Through Play
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