2020

2025

2019

2018

2021

2022

2023

2024

2026

Advertiser/Brand

Entrant Companies

Leonardo Giusti

Michael Bourbeau

Steven Ibara

Jonathan Lu

Chris Marotta

Lauren Bedal

Kristen Lawrence

Jennifer Cho

Sam Eng

Devon Stern

Carissa Isolano

Chris Yew

Michael Scott

Anders Oscarsson

Paige Garson

Christoffer Jakobsen

Linus Nordgren

Alex Lee

Brian McLaughlin

Vignesh Sachidanandam

Kevin Harper

Liz Swanson

Brandon Barbello

Toph Brown

Individual Credits

Design Director

Design Company

https://www.ustwo.com/work/headed-south-developed-with-google

Website

Client

Google Design Team: 

Alex Lee,
Leonardo Giusti,
Lauren Bedal,
Devon Stern.

ustwo Design Team: 

Anders Oscarsson,
Kevin Harper,
Sam Eng,
Chris Marotta,
Michael Bourbeau,
Kristen Lawrence,
Carissa Isolano,
Paige Garson.

Support & Special Thanks: 

Liz Swanson,
Brian McLaughlin,
Chris Yew,
Christoffer Jakobsen,
Brandon Barbello,
Steven Ibara,
Jennifer Cho,
Vignesh Sachidanandam,
Michael Scott,
Linus Nordgren,
Jonathan Lu,
Toph Brown,
The entire team at ustwo New York.

Design Team

Inspired by how games can help people master new technology, ustwo and Google created a strikingly beautiful and entertaining app called Headed South. Described by Fast Company [https://bit.ly/2Ry0rng] as a “masterclass in world-building,” the app gracefully introduces Pixel 4 users to Google’s new radar-powered Motion Sense technology. Motion Sense allows users to control their mobile phone without touching the screen, via simple hand gestures like a swipe or wave. In the experience, users play the role of a bird named Soli, learning tricks and new gestures as they fly with different flocks. The free soaring and flight expression are controlled by touch and gestures combined, and the story is brought to life in vividly illustrated scenes. To make the gesture-based interaction feel right, ustwo used a combination of visual, sound, and haptic feedback, and ensured the experience offered a sense of control without being overwhelming. Alongside the mechanics, ustwo created design concepts that complemented this sense of movement and created a sense of progression while flying through the world. Uniting the best of games and UX design for emerging tech, ustwo and Google created an engaging experience that establishes an intuitive way of interacting with a new technology.

Gold Winner in Mobile Interaction & Experience

Gold Winner in Innovative Use of Mobile Technology

Gold Winner in UX, Interface & Navigation

Gold Winner in Interactive Design for Digital Design

Silver Winner in UX, Interface & Navigation for Digital Design

Headed South: Bringing Motion Sense to Life Through Play 