2021

2025

2020

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2022

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Valeria Moreiro

Roberto Connolly

Joana Cabrera

Lujan Borzi

Josefina Llano

Macs Riedel

Nahuel Belich

RotoArt

Facundo Capece

Milton Gonzalez

Sergio Fuego

NOT REAL

Individual Credits

Lead Designer

Design Company

Profile Website

Project Website

Client

Valeria Moreiro, Milton Gonzalez, Roberto Connolly, Joana Cabrera, Lujan Borzi, Josefina Llano, Macs Riedel, Sergio Fuego, Macs Riedel, Nahuel Belich, RotoArt, Facundo Capece.

Design Team

Video (direct link)

This pack is all about fun. We developed a series of animations for new editions of the Nike Air Max React & The Air Max Plus, released on the National Bubble Gum Day. 

All content was shared at the stores and on social media accounts of the main Nike retailes: FootLocker, Foot Action and Champ Sports, among others.

This world is based on the combination of two hero elements as the support for the shoe: gum balls and bubbles.
Multi-colored, smooth, candy-coated shapes represent the gum balls. For the bubbles, we have the sensation of air filled, imperfection on the shapes and a variation of thickness transitioning from opaque to transparent.
The enviroments developed are modern reinterpretations of a kids playground, with soft and fun shapes of foam and rubber-like materials.

Just Chew It.

Gold Winner in Computer Animation for Graphic Design

Nike - Gumball Pack