aircord is a creative studio that develops and produces digital content such as spatial installations, experiential designs, applications, and videos through technology. Beyond Experience, a core concept of aircord has been visualized in collaboration with London based SPIN. The new identity uses a new original typeface that works organically both online and offline, capturing the studio's essence of constantly blurring boundaries between the digital and analogue. The result is a bespoke typeface that works on different levels of abstraction, with variations on letter forms. You can download the typeface for free in the aircord website ( https://www.aircord.co.jp/en/about/ ) . We place great importance on essential technology that influences human emotions and actions. Through extensive research and prototyping, we combine various technologies to create one single experience. We work to maximize the value of experience by visualizing concepts through technology and design.