We were presented with creating a lifestyle brand for businesswoman and influencer, Andrea Leigh Rogers. After doing a deep-dive into Andrea's motivations and core beliefs and the impact she wanted to make on her audience, we created a stylish, edgey, feminine look that resonates with her audience of goal-driven action takers. We had over 2k downloads of the fitness tracker that we designed in the first week. After launching the website we created the e-commerce store and launched her new ALR Barre product. We sold out of product in the first 5 hours. For the product launch we created branded packaging, thank you cards and assembly instructions along with a video guide.