From the countless theater artists — performers, directors, playwrights, designers, managers — who have been left unemployed, with no creative outlet, to the theater-going community, who miss engaging with new works — theater is a hole felt keenly by many right now. Built in late 2020 and launched in January 2021, the Anti–Isolation Arts Factory seeks to build a new theatrical experience. Theater may be in pieces at the moment, but we’re taking the opportunity to pick up those pieces and make something new. In the branding, I sought to create an escape for our audience. Instead of going out for a night at the theater, our patrons stay in the safety of their own homes. Bold, luscious colors engage and energize the senses. Fantastical illustrations provide a storybook-like escape into our monthly themes. We cannot offer the traditional theater-going experience; so why not build a whole new one instead?