ELECT JUSTICE is an innovative model for voter engagement and turnout to empower and mobilize voters of color by providing access to the tools and education they need to get educated about local and national elections. ELECT JUSTICE combines the power of sports, music, and organizing to drive voters of color most impacted by violence to the polls. In 2020, ELECT JUSTICE had over 185 million social media impressions, 3.5+ million digital views, and reached 1.6+ million first and infrequent voters of color in Wisconsin and Texas.