The new proposal for visual identity for the Mateu Orfila Hospital in Menorca has been based on two specific premises; creating a mark inspired by the architecture of the hospital according to defined needs and objectives; and, secondly, obtaining efficient originals, which allow for adequate use of current visual, communication and reproduction systems. The new brand has in mind both the values and identity that are to be transmitted and their technical and functional applicability. It identifies the personality of the Mateu Orfila Hospital to the general public and the professionals themselves of the Balearic Islands Health Service. Thus, in conceptual terms, the new brand ensures full identification and improves the visibility and presence of the Mateu Orfila Hospital. Technically, the adopted graphical solution prioritizes its adaptability to any support.