INDIGO DESIGN WINNER 2022
INDIGO DESIGN WINNER 2022
INDIGO DESIGN WINNER 2022
INDIGO DESIGN WINNER 2022
INDIGO DESIGN WINNER 2022
INDIGO DESIGN WINNER 2022
INDIGO DESIGN WINNER 2022
INDIGO DESIGN WINNER 2022
eBay - The A-Z for A.G.
/by Not Real
2022 Agency Winner
Gold Winner in Computer Animation for Graphic Design
Gold Winner in Mix Media/Moving Image for Graphic Design
Created by:
Lead Designer
Valeria Moreiro
Design Company
Not Real
Client
eBay
Credits:
Entrant Companies
Not Real, ES
Not Real, AR
Jojx, US
Edelman, US
Advertisers
eBay, US
Individual Credits
Key Grip: John Brunold
PA: Patrick Emralino
BBG: Paul Salmi
Set Decorator: Jennifer Campbell
Prop Master: Matt Myers
Prop Assistant: Annie Grafe
Leadman: Michael King
Hands Make-up: Genevieve Garner
Covid Compliance Officer (CCO): Sam Craven-Griffiths
PA: Wesley Hayes
Craft Services: Magaly Contreras
Craft Services: Jills Craft Service
Hand Talent: Brielle Strickland
Hand Talent: Fatma Dabo
Wardrobe Stylist: Angelique Rousset
Executive Producer: Rebecca Jean-Louis
Senior Producer: Derek Gannon
VO Talent: Law Roach
2D Design (Pitch): Manuela Cáceres
3D Design: Linus Zoll
3D Design, CG SImulations: Jordi Pages
3D Design: Marcio Flausino
3D Design: Carolina Carballo
2D Animation: Eduardo Altarriba
3D Animation: Juampi Sciaccaluga
2D Design: Octavio Pollono
2D Design: Malena De Luca
2D/3D Design, Color Grading: Luján Borzi
Associate Production Company: JOJX
Creative EP: Jackson Morton
Executive Producer: Joe Care
On Set Director: Lindsay Sunada
Line Producer: Brenda Blair
Director of Photography: Stacy Toyama
Production Designer: Gary Matteson
Production Manager: Mary Katherine Wise
Production Manager: Jonathan Burns
1st Assistant Director: Mike Parziale
Accounting: Eugenia García Montaldo
Set Dresser: Julian Velazquez
Set Dresser: Luis Barajas
CCO Assistant: Alex Santiago
PA (truck): Alex Walker
Hand Talent: Royal Binon
Agency: Edelman
SVP Group Creative Director: Bengt Asplund
SVP: Kristin Oke
Senior Art Director: Kaleah Horton
Casting Director: Linda Teglovic
Stage Manager: Arthur Martinez
Stage Manager: Aurelio Barragan
1st AC: Luis Suarez
2nd AC: Alex Macat
DIT: Zak Sanburg
VTR: John Placencia
Still Photographer: Adam Rose
Gaffer: Flint Ellsworth
BBE: Hitoshi Tomonori
3D Animation, CG Simulations: Cesar Barbosa
Rendering: Sergio Fuego
Live-Action Compositing: Leandro Vazquez
Live-Action Compositing: Humberto Paytuvi
Live-Action Compositing: Milton Maguna
Live-Action Compositing: María Recondo
Live-Action Compositing: Nicolás Zinzer
Rotoscoping: RotoArt
Rotoscoping: Global Technologies
Color Grading: Anahí Piccinin
CG Compositing, Color Grading: Hernán Lindenbaum
Music Amends & Sound Design: Facundo Capece
Original Music: Premiumbeat.com
Creative & Art Director, Designer: Valeria Moreiro
Creative & Animation Director, Animation, CG Compositing Supervisor: Milton Gonzalez
Executive Producer, Post-Production Supervisor, Soundtrack Supervisor, Making Of: Roberto Connolly
Line Producer: Lucila Mansur
Storyboarding (Pitch): Lucas Orueta
Directed by: Not Real
Storyboarding: Martin Orza
Assistant Animation Director, 2D Animation, Storyboarding: Joana Cabrera
Assistant Art Director, 3D Design: Flor Tasso
Description
eBay was in the need of an entertaining and engaging film to launch the Handbags Authenticity Guarantee service. Their approach: You can’t talk about handbags without talking about their iconic monograms. They wanted a 60 seconds film that would stand out not only for the eye candy but also for the clever wordplay, tying the message to the monograms. We jumped right into this amazing request, storyboarding from A to Z. These bags are exquisite – each one a work of art – taken together, our film aims to represent one of the most beautiful collections of handbags ever assembled. We focused on showcasing not only their artistry but also their supreme craftsmanship and in so doing, demonstrate eBay’s profound understanding and appreciation for what makes a handbag authentic. We love playing with mixed media. It tickles all the senses, provoking an emotional as well as intellectual response. So we used live-action to feature the real products, 2D for kinetic type and CGI for deconstructed products, design simulations of textures and folds, and beautiful animations. Last but not least, we counted with the amazing voice-over by celebrity stylist and influencer Law Roach from HBO Max's "Legendary" All in all, this blend of approaches makes for a colorful, bold, high-fashion-pop piece with a touch of whimsy that dazzles your eye, quickens your pulse and speaks to your wit.
