INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

Rebranding of LGBTQ Museum

/by Yongjia Wu

Indigo Design Award: Rebranding of LGBTQ Museum

2022 Student Winner

Gold Winner in Poster and Brochure Design for Graphic Design

Gold Winner in Branding for Graphic Design

Gold Winner in Logos for Graphic Design

Silver Winner in Promotional Materials for Graphic Design

Created by:

Lead Designer

Yongjia Wu

University or Design School

Pratt institute

Description

The Leslie-Lohman Museum of Art provides a platform for artistic exploration through multi-faceted queer perspectives. We embrace the power of the arts to inspire, explore, and foster understanding of the rich diversity of LGBTQ+ experiences. In this rebranding campaign, I used unconventional rainbow colors to represent the uniqueness of this museum. The colors come from the rainbow but represent more inclusiveness and possibility. To Keep playing the double L shape as a frame to introduce different artwork is the central concept in this design.

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Rebranding of LGBTQ Museum
Rebranding of LGBTQ Museum
Rebranding of LGBTQ Museum
Rebranding of LGBTQ Museum
Rebranding of LGBTQ Museum
Rebranding of LGBTQ Museum
Rebranding of LGBTQ Museum
Rebranding of LGBTQ Museum
Rebranding of LGBTQ Museum
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