2022

2025

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2018

Federico Gastaldi 

Daryl Luepke 

Kathy Shady 

Sarah Elwyn 

Nick Orlandi

Judy Anderson

Melissa Caulfield 

Betsy Fiden

Meg Gross 

Bob Sprecher 

Valerie Rausch 

Individual Credits

Lead Designer

Design Company

https://www.dropbox.com/s/mww6jwqtm4553zc/MC060E_5AS_AlumMag_Issue3_v2c-spreads.pdf?dl=0

Project Website

Client

Judy Anderson (Director, Mayo Clinic Alumni Association), Melissa Caulfield (Editor), Sarah Elwyn (Production), Betsy Fiden (Account/Strategy), Federico Gastaldi (Illustrator),  Meg Gross (Art Director), Daryl Luepke (Creative Director, Mayo Clinic), Nick Orlandi (Account/Strategy), Kathy Shady (Design Director), Bob Sprecher (CCO), Valerie Rausch (Associate Creative Director) 

Photography team: Matt Meyers, Paul Najlis, Dan Hubert, Pete Pallagi, Jeanna Duerscherl 





Design Team

Mayo Clinic publishes a print magazine featuring the remarkable accomplishments of its alumni. The magazine, Alumni, is distributed to more than 36,000 physicians and scientists across 83 countries and 50 states each quarter. 

McGuffin Creative Group was tasked with elevating the visual design to create a powerful, modern editorial storytelling piece for its readers. Leveraging Mayo Clinic’s iconic brand and the inspiring stories of its physicians, we created a 60-page magazine that blends typography, strong editorial photography and vivid illustrations in a dynamic, impactful manner.  

This issue featured stories ranging from innovating young alumni, to historical luminaries to organ transplant centers. For each article, McGuffin developed a thoughtful imagery plan. We worked with photography teams to capture stunning editorial photography that brought stories to life. To add visual interest, we also included bold, elegant illustrations developed by the award winning Milan, Italy based illustrator Federico Gastaldi. 

For added impact, we designed the magazine at an oversized 12.5”x9”. Printed with vibrant UV inks on uncoated Accent® Opaque stock and perfect bound, the finished piece has a sophisticated look and feel that complements the Mayo brand. The reimagined Alumni magazine has been met with widespread praise across Mayo Clinic.

Silver Winner in Magazine & Newspaper Design for Graphic Design

Mayo Clinic Alumni Magazine

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners