INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

Gorby

/by Sara Williams

Indigo Design Award: Gorby

2022 Student Winner

Gold Winner in Apps for Digital Design

Silver Winner in Interactive Design for Digital Design

Silver Winner in Branding for Social Change

Silver Winner in Interaction Design for Social Change

Silver Winner in Product or Gadget Design for Digital Design

Bronze Winner in UX, Interface & Navigation for Digital Design

Bronze Winner in Character Design for Social Change

Bronze Winner in Apps for Social Change

Created by:

Lead Designer

Sara Williams

University or Design School

Savannah College of Art and Design

Design Team

Anh Tran - Team Manager, Taylor Rosenfeld - Research Lead, Sullivan Wilcox - Visual Lead, Satchel Hallmark - Product Lead, Isabella Gonzalez - Graphics Lead, Jungmin Ahn - Interactive Lead, Colin Cheng - Branding Lead

Credits:

Individual Credits

Team Lead: Sara Williams

Team Manager: Anh Tran

Visual Lead: Sullivan Wilcox

Research Lead: Taylor Rosenfeld

Branding Lead: Colin Cheng

Interactive Lead: Jungmin Ahn

Satchel Hallmark: Jungmin Ahn

Description

Gorby is an app designed to facilitate smoking cessation through the use of the Gorb-E wearable. With it’s personalized design and ability to connect users throughout their individual journeys users will feel more in control of their decision to quit. With the sudden resurgence of smoking rates in younger generations, we decided to create a product based solution to combat this influx of addiction. The biggest hindrance for quitting, which we directly wanted to address, were triggers that caused potential for relapse. These triggers, patterns, emotional, environmental, and withdrawal all compounded to become a user’s greatest nightmare, as they served as persistent reminders for the thing they craved most: nicotine. Our product is a wearable device that works in tandem with our application to implement a system of empathic support and accountability. Our device would be gathering insights on our user’s physiological states to better help them understand their unique triggers In their day to day life. It also allows users to manually push a button on the device, which is then documented in-app, to make note of any triggers they specifically want the app to identify. In the app they can look over their insight log and log any new triggers that were detected by the device, through their change in heart beat or skin conductance. With Gorby, users would no longer have to wonder whether they would be successful in their decision to quit smoking. Every aspect of the Gorby app was designed with the user in mind, while focusing on the most vital facet of recovery: empathy. Our research found that the most effective methods of sobriety relied on the users being allowed to empathize with other users or peers who held them accountable.

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