INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

Caleb & Brown Zurich Dashboard

/by Chello

Indigo Design Award: Caleb & Brown Zurich Dashboard

2022 Agency Winner

Silver Winner in UX, Interface & Navigation for Digital Design

Created by:

Lead Designer

Natalie Wong

Design Company

Chello

Client

Caleb & Brown

Credits:

Individual Credits

Creative Director: Tristan Velasco

Strategy Director: David Coupland

Senior Account Manager: Drou Angelides

Design Director: Sophie Taylor

Description

Caleb & Brown has built a unique and successful business designed for the cryptocurrency market, offering access to crypto trading via traditional, personal broker relationships, hugely popular amongst an older, more conservative demographic. We had the opportunity to further develop their customer experience by providing an interactive and informative user platform that enhances the existing client/broker relationship. Our brief was to design a mobile-first platform that is both easy to navigate and instantly rewarding for Caleb & Brown clients, while providing a useful tool for brokers during client interactions. The client platform, named Zurich, covers the main dashboard, transactions page, wallets page, and markets page, with further details on banking and crypto-related news, as well as offering filtering and withdrawal capabilities. Extensive customer and broker research, alongside best-practice crypto UX, was conducted prior to wireframing, prototyping and finally full UI design.

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Caleb & Brown Zurich Dashboard
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