Business development consultancy Hemuco needed a professional visual identity. But not only they wanted their logotype to show credibility, but to stand out and be remembered. Competive research evaluating the strengths and weaknesses of competitors identites was conveyed, and it revealed that to be able to stand out within the target audience, you would have to steer out of typical tech business identities of sans serif typography and hues of electric blue. The result, a modern colourful script type logo ticks all the boxes as something that stands out.