NewFest is New York’s largest presenter of LGBTQ+ film and media. The organization engaged the L+R team to redesign its website, integrating a new brand identity with a goal to communicate the organization’s dynamism and uniqueness.  L+R designed an engaging and sophisticated digital experience that showcases NewFest’s electrifying visuals and varying content types, then supported onboarding sessions to empower the organization to build immersive pages and content as needed in the future. The result is a site that not only better reflects the organization’s values but has allowed its employees to deliver captivating, high-quality content on a dynamic platform.