The LEGO Foundation has partnered with Purpose and with NGOs, education networks, and early childhood development organisations across Brazil,Colombia, and Rwanda—and soon South Africa— to build a strong and enduring movement for play. We believe that play can become a driver for social and economic progress in every community. To achieve this, we are helping parents and caregivers understand the value of play for their children—while building political champions to unlock playful learning at scale. We built a playful and effective brand to shift attitudes on play. increase government support for play, and convene key & diverse organizations. In the first year of this project, Together for Play reached over 75.5 million people and engaged over 3.5 million people.