EBD was tasked to create a brand and identity for this line that would last the test of time. Our scope of work included brand identity, product naming, logo and bottle design (shape and labels) and even a custom holiday gift box. We wanted the brand to appeal to people who appreciate craft flavor, and products with integrity, quality, and authenticity. The shape of the bottle became a signature element for the brand. EBD enlisted the help of Steven Noble, a world-renowned illustrator to execute an oak tree and other hand-drawn elements that acted as a cohesive system for the entire whiskey brand. Detailed typography, personal messages, and customization elements, including numbering and signing the bottles, round the brand out.