INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

Little Big

/by Jisol Lee

Indigo Design Award: Little Big

2023 Freelancer Winner

Gold Winner in Branding for Graphic Design

Created by:

Designer

Jisol Lee

Description

Little Big offers a large collection of socks in sustainable materials such as Organic Cotton, Linen, and Hemp in different styles and comfortable selections including Crew, Ankle, Knee, No Show, and more for kids. Our mission was to create a modern, bright, vibrant brand identity that reflects the personality of Little Big. The organic shapes are playful and imperfect, drawing inspiration from a child experimenting with shapes and lines, while the color elevates it. It creates an amorphous backdrop and creates a more rhythmic feeling of motion.

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