2023

2025

2024

2022

2021

2020

2019

2018

Advertisers

Entrant Companies

Benjamin Gay

Julie Faktor

Judit Arroyo

Matt Morgan

Brad Doble

Stacey Paton

Individual Credits

Lead Designer

Design Company

Profile Website

Project Website

Client

Benjamin Gay, Julie Faktor, Matt Morgan, Judit Arroyo

Design Team

Video (direct link)

BRIEF: ReachOut is an online-only youth mental health organisation. They help young people feel better, no matter what challenge they’re facing. But the young people ReachOut were helping when their brand was developed are now in their 30s and 40s. The brand needed a new identity that was contemporary, optimistic and reflected the digital nature of their service.

SOLUTION: As ReachOut is online-only, our design system needed to be digitally-led and reflect the way young people communicate. We developed a graphic language based on digital interfaces, such as chat bubbles, emoticons and conversation threads, that reinforced the brand’s focus on conversations and community. We moved away from blue, a dominant colour in the category, towards a bright, positive palette. Within the mark itself we replaced the letter O in ReachOut with an animated chat bubble.


Gold Winner in Branding for Graphic Design

Silver Winner in Branding for NGO & Non-Profit

ReachOut Brand Identity

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners