C fruit is a 10-year-old juice shop located in Kaohsiung, Taiwan. Benefit from fruits delivered straight from the source and professional processing procedures, C fruit is known for its natural, healthy, and trustworthy juices. The new logomark is a combination of 9 fruits, symbolizing a wide variety of fruit choices and the letter "C" by color arrays. The red and orange brand color represents ripe fruits and warm services. To be more approachable, a series of friendly illustrated characters are created to deliver a cordial brand impression that C fruit has zero distance to fruit growers and the best juice quality. Inspired by the fruit foam net, the same cross pattern is applied to juice cups, paper boxes, marketing materials, and franchise stores, adding more interesting local elements to the brand.