Galgos del Sol is a dog rescue in Murcia, Spain, that saves hundreds of Spanish greyhounds (aka 'gaglos') and other dogs from miserable fates. As the number of potential homes in Spain is comparatively limited, the organization has a network of rescuers within Europe, the UK, and the US, and is able to transport dogs to their new homes abroad. They want more people outside of Spain to know about their dogs, and to know that theirs dogs can and will travel for new homes!
This campaign imagines Galgos del Sol partnering with a large international airport (London's Heathrow) to both target summer travelers' awareness and host an adoption drive. Viewers experience travel from the point-of-view of the rescued hounds looking for homes. Features include playful, hand-drawn hound characters (Pequeno and Lunes), and friendly serifs inviting travelers to learn more about the galgos.