Rumi’s shared advocacy agenda is developing independent cultural and creative female practitioners within the MENA region, with a particular concentration on the displaced and widowed. A social enterprise initiative connecting consumers to original, sustainable and fair-trade goods from independent creators. Inspired by the traditional bazaars, souks and the infamous ancient silk road trade routes — connecting the East and West. A visual identity inspired by the Islamic theologian, scholar and mystic poet. Whose work focused on the opportunity for a meaningful and elevated life through personal knowledge and love. Transcending national, religious and cultural boundaries. The tagline Art for Advocacy is a simplistic statement summarising our core ethos, empowerment of women through artistic practices. We are advocating creativity, prosperity and transparency in pursuit of supporting grassroots makers.