Turf Design Rebrand Indigo Award winner 2023

INDIGO DESIGN WINNER 2023

Turf Design Rebrand

/by Athletics

2023 Agency Winner

Gold Winner in Branding for Graphic Design

Gold Winner in Branding for Interior

Gold Winner in Integrated Graphic Design for Graphic Design

Gold Winner in Digital Design for Graphic Design

Gold Winner in Website Design for Digital Design

Gold Winner in Branding for Services - Other

Gold Winner in Logos for Graphic Design

Gold Winner in Promotional Materials for Graphic Design

Silver Winner in UX, Interface & Navigation for Digital Design

Silver Winner in UX, Interface & Navigation

Silver Winner in Mobile Interaction & Experience

Bronze Winner in Interactive Design for Digital Design

Created by:

Lead Designer

Jason Gnewikow

Design Company

Athletics

Client

Turf Design

Design Team

Jason Gnewikow, Sam Renwick, Brandon Stammen, Boyang Xia, Sebastian Paéz-Delvasto

Profile Website

Project Website

Video (direct link)

Credits:

Entrant Companies

Athletics, US

Advertisers

Turf Design, US

Individual Credits

Executive Strategy Director: Katherine Lee

Senior Strategist: Zander Abranowicz

Senior Strategist: Liam Powell

Program Director: Kathryn Farwell

Program Manager: Moyna Ghosh

Executive Creative Director: Jason Gnewikow

Creative Director: Sam Renwick

Design Director: Brandon Stammen

Senior Designer: Boyang Xia

Senior Designer: Sebastian Paéz-Delvasto

Technology Team: Jameson Proctor, Ross Lube, Britton Walker, Mike Beaujean, David Swanberg, Tanya Lesun, James Gillispie, and Renée Carrington UX: Jaime Patino-Calvo Site Design: Brandon Stammen, Boyang Xia, John keough, and Ana Andreeva

Description

In just a few short years, Turf opened up the landscape for what acoustic design could be. They showed architects and designers a brave new world beyond the utilitarian acoustic ceiling tiles they remembered from the dentist offices of the 90s, and they loved it. So Turf grew like gangbusters. And as they grew, they needed a brand and a website that could really tell their story – and introduce the brand in a way that did justice to the fun, magnetic, and very innovative work they were doing with some of the most ambitious designers and architects out there.

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