2023

2024

2022

2021

2020

2019

2018

Entrant Companies

Andy Gatford, Design Manager

Fabienne Schoeman, UX Lead

Vikki Paterson, UX Lead

Steve Haskey, UX Lead

Kylee Barnard, Visual Lead

Brian Tafel, Creative Director

Hunter Hobbs, UX 

Tyler Watson, Motion

Mike Olasov, Motion

Myriam Battelli, Visual

William Pope, Visual

Andy Gatford

Fabienne Schoeman

Vikki Paterson

Steve Haskey

Kylee Barnard

Brian Tafel

Hunter Hobbs

Tyler Watson

Mike Olasov

Myriam Battelli

William Pope

Individual Credits

Kylee Barnard, Visual & Vikki Paterson, UX

Lead Designer

Design Company

https://www.ibm.com/products/watson-orchestrate

Profile Website

Design Team

https://www.youtube.com/watch?v=mFk0m3Kq-UE

Video (direct link)

Digital Employees are about to revolutionize the way work gets done in businesses. Human workers will be liberated to focus on knowledge work while the task work is automated. With skills, context and identity that are finely tuned for an individual human, a team or a particular domain specialism, each Digital Employee undertakes the necessary ‘cat herding’, ‘keeping the ear to the ground’ and generally filling the gap between humans, data and technology. IBM Watson Orchestrate provides you with your own Digital Worker named Digey with the purpose of doing the repetitive tasks faster than you can do them yourself.


The design team set about the task of removing the boring/repetitive tasks that a user has to do in a fun and engaging way. Using the power of IBM Design Thinking, the team came to understand the key users and domains to focus on the pain within HR recruitment for hiring professionals, the experience was created to allow for simplified UX in the hiring process and engaging visuals and motion within Digey, indicating tasks that are ongoing via a new chat style interface. 


Watson Orchestrate created a bespoke personality with your very own Digey. To create a living identity for the offering, we pulled from IBM’s 2x grid, mini unit, concept of Human and Machine, and other IBM Design Language principals. The chat bar animations are brought to life with squares (machine) moving in a circular (human) motion to communicate listening and thinking. The marketing campaign and illustrations tie together the concept of multiplicity, orchestration, and AI.


Digey will continue to become more capable and help us with even more of our daily repetitive tasks during 2023, enabling us all to focus on more engaging, high value work and will continue to evolve its interaction models and overall visual experience.

Gold Winner in UX, Interface & Navigation

Silver Winner in Animation & Illustration for Websites

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners