2023

2024

2022

2021

2020

2019

2018

Advertisers

Benjamin Gay

Julie Faktor

Michael Webster

Individual Credits

Lead Designer

Design Company

Profile Website

https://www.lapsforlife.com.au/register-interest-2023

Project Website

Client

Michael Webster, Benjamin Gay, Julie Faktor

Design Team

Video (direct link)

Brief:
Create an identity to launch a new fundraising swimming event to all Australians (Male/female, young/old) We needed people to sign up to swim laps through the month of March to support their own mental health and raise money to help others. With 1 charity for every 448 Australians, the identity needed to command attention and cut through a cluttered and competitive sector.

Solution:
By inserting a unisex swimmer, mid over-arm stroke, into the word mark, we quickly identified this new event as a swimming event (not a running event) and created custom iconography for use across a range of promotional materials. We used high impact, aquatic colours to create an active, fun and feel-good campaign that was resoundingly endorsed by all. 


Gold Winner in Branding for NGO & Non-Profit

Gold Winner in Branding for Graphic Design

Swimmer

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners