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Benjamin Gay

Julie Faktor

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BT

The Strike arrow device is an extension of the arrow that was hidden and, until recently, dormant within the existing BT logo. By bringing it to life we were able to reinforce the BT brand position of Smart Move and instil forward motion into every piece of communication. both moving and static.

Challenge:
Create a distinctive expression of the BT brand that encapsulates the strategy of Advancement.

Idea:
Bring to life the arrow hidden within the BT logo and instil forward motion into every piece of communication, both moving and static, using the combination of language and design.

Execution:
Starting with headlines that sum up an everyday financial situation – anything from not contributing to superannuation to struggling to repay student loans –  the arrow device is then introduced to strike out the negatives and transform the communication to one of financial advancement.


Silver Winner in Branding for Banking & Finances

Gold Winner in Poster and Brochure Design for Graphic Design

Smart Move