INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

MMWD Workshop Kit

/by midiDICE

Indigo Design Award: MMWD Workshop Kit

2024 Agency Winner

Gold Winner in Digital Design for Graphic Design

Gold Winner in Integrated Graphic Design for Graphic Design

Created by:

Lead Designer

Juyeon Park

Design Company

midiDICE

Client

Total Museum of Contemporary Art & National Museum of Modern and Contemporary Art, Korea

Design Team

Project Manager : Jeeyoon Hyun, Visual Art Director : Juyeon Park, Graphic Designer : Juyeon Park, UX/UI Designer : Juyeon Park & Jeeyoon Hyun, Sound Designer : Jeeyoon Hyun

Credits:

Developer : Hyunki Min

Description

Since the 17th century, or even earlier, people have been playing and making music using dice. MMWD(Making Music with Dice) is a website inspired by this concept of dice music, making music in collaboration with AI. Participants can make music in various moods including bright, dark, and mixed preferences, which allows users to craft music that resonates with their desired mood. The sound design of AI-generated music utilized the Magenta Studio's interpolate plugin. Its fundamental principle involves the process of identifying common musical characteristics between two musical fragments or melodies and leveraging them to create a new composition. This approach seamlessly connects melodies A and B, resulting in a harmonious A+B melody. Within our graphic design concept, we seek to visually represent the fusion of music through the application of gradient and overlay effects. Drawing inspiration from the circular motifs often associated with dice, this approach not only enhances the visual aesthetics but also effectively communicates the seamless integration of melodies in a captivating and engaging manner. Building upon this website, we have further expanded our project by developing a supplementary kit designed to enhance comprehension of generative music principles. By employing visual aids, we have addressed the potential challenges associated with grasping this concept, thereby enabling users to explore new creative avenues. Simultaneously, our project encourages philosophical reflection on the concept of authorship concerning the resultant generative music compositions. This endeavor has extended to hosting workshops tailored for both adults and teenagers, conducted at prestigious cultural institutions such as the Total Museum of Contemporary Art and the National Museum of Modern and Contemporary Art, Korea.

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