2024

2025

2020

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2021

2022

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2026

Olga Savelyeva, Head of b2b marketing communications
Tatyana Derevyanko, Head of Event Direction b2b

Lead Designer

Design Company

Project Website

Client

Denis Gordeev, Head producer
Artem Babaev, Art director
Ilya Derzaev, Head developer
Konstantin Noskov, Creative producer
Efim Zharavin, Creative producer
Valeria Kulagina, Graphic design
Ivan Makarov, Graphic design
Arseny Lubkov, Development
Alexander Serikov, Development
Alexey Nechetov, Development
Artem Babaev, Concept design
Mitya Vorontsov, Producer
Ivan Poluektov, Motion design
Anton Zubenko, Motion design
Artem Babaev, Motion design
Sergey Muravyov, Tech. department
Roman Kravchuk, Tech. department
Roman Zubkov, Tech. department

Design Team

https://youtu.be/4xPPjcH49yc?si=WiXtJ_vSrf0bs5EQ

Video (direct link)

In April 2023, at the RetailTech forum, MTS presented the B2B product system in a unified installation under a new branding, which was used for the first time at an external offline event.
The task of the project was to attract attention to the stand and brightly announce the rebranding, as well as to present MTS B2B products as ready-made solutions for business. It was important to present the products visually, clearly and unified — as components of one ecosystem.
The installation allowed to solve the company's tasks in a complex way: the immersive corner with the naked eye effect presents the system of B2B products as a set of solutions, and touchscreens reflect the self-sufficiency and uniqueness of each product.
As a result, one well-thought-out installation solved all the key tasks of the project: through immersion in a single immersive space, it was possible to attract attention to the company's stand, spectacularly demonstrate the systemic nature of all B2B products and present the new corporate style of MTS in all its glory.


Gold Winner in Computer Animation for Graphic Design

Gold Winner in Digital Art for Graphic Design

Silver Winner in Interaction Design for Graphic Design

Gold Winner in Mix Media/Moving Image for Graphic Design

Gold Winner in Interactive Design for Digital Design

Gold Winner in Integrated Graphic Design for Graphic Design