INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

NAI

/by A.S. Strategy Branding & Communication

Indigo Design Award: NAI

2024 Agency Winner

Gold Winner in Packaging Design for Graphic Design

Created by:

Lead Designer

Antonia Skaraki

Design Company

A.S. Strategy Branding & Communication

Client

ELGEKA

Design Team

Antonia Skaraki, Marios Antonopoulos

Description

In shaping this corporate gift for our Elgeka client, our mission was to transcend the ordinary and deliver a resonant social message to their elite clientele - the decision-makers of today's corporate landscape. We empathised with the people who go for interviews or pitch an idea, only to be rejected. With how much talent is being wasted just because someone says "no" at a crucial moment. We remembered the story of Michelangelo. How in 1501, when he was still young, took a rejected piece of marble and transformed it into David, one of the greatest works of the Renaissance. That discarded marble inspired us. We found pieces of marble that no one wanted, pieces that would end up in the rubbish, and created packages for a high-quality olive oil. Each such package was unique and highlighted the beauty of its marble. We named this pack "YES," in reaction to the dismissive "NO." We want to consider this corporate gift a manifesto. It's time for 'no' to become "yes". Turn negativity and patronising into empowerment. If we get rejected, we try again. And again. There is no such thing as failing. Only self-awareness, self-esteem, and the pursuit of our dreams. It's time to turn rejection into an opportunity that opens up new horizons and makes us more resourceful, stronger and more creative. Time for a world where "YES" triumphs over "NO".

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