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Bastien Industries
by Recreation
Agency Winner
Created by:
Lead Designer
Marie-Pier Paquet
Design Company
Recreation
Client
Bastien Industries
Credits
Graphic designer : Marie-Pier Paquet Art Director : Antoine Goulet Project coordonator : Laurie Skilling
Description
Bastien Industries has been handcrafting Indigenous moccasins in Wendake, Quebec, since 1972. The family business was recently taken over by a Huron-Wendat entrepreneur, who wanted to take the brand to the next level. Authenticity, quality, and cultural heritage are the three values that have guided the company in its efforts to design a new identity that blends tradition and modernity.