Happy 50th anniversary to Mission Graduates, an inspirational organization whose mission is to establish an equitable education as a goal for every child in the bay area. Working with them on this special branding was an honor. As a mom, I like to think children have every opportunity in front of them but for many, that isn't the case, whether that be due to language, financial or equity barriers. The anniversary logo is made up of several elements centered on the mission and impact of the organization over their 50 years. The 50 is a play on their brand icon, a playful element that can be used separately or as part of the overall mark. The integration of a round seal shape creates a unified feel and a sense of community with radiating rings. I created a thicker outer edge to create a stronger boundary and match the font-weight of Graduates. The secondary logo mimics the same design as the primary with Mission Graduates fully integrated. The years bookend the 50 year message breaking the name and tagline apart and creating a visual hierarchy.