Zoltan Nagy and Balazs Molnar, both recognized figures in the world of bars, created the Moena Wermouth. They pay homage to the Italian inventor Benedetto Carpano by using the original spelling of vermouth. The drink draws inspiration from the southern Italian way of life and the sultry summers. While embodying the characteristics of herbal wines and classic vermouths, the drink’s flavour is tuned to suit modern tastes. We envisioned a label displaying a paradisiacal state, expressing the complexity of the brand and the beverage. Its visual style evokes the beauty embodied in exoticism. The natural imagery and the leopard, accompanied by illustrations of plant ingredients, symbolize a harmonious balance between elegance and courage.