Unagii: Your Crypto Personal Finance Hub Unagii is a B2C crypto platform offering staking services to individual investors. Investors commit to holding their crypto assets for a set period, ensuring network stability and earning rewards, similar to a savings account. Users can manage single coin staking and diverse portfolios on the platform. Challenging Norms: Breaking Away from the Typical Fintech Look In a market saturated with attractive fintech designs, our challenge is to infuse uniqueness and vibrancy while maintaining a strong focus on the platform's financial knowledge and expertise. The goal is to move beyond the typical clean and modern tech company look and ensure the brand not only catches the eye but also resonates on a personal level. The Need to Have an Expressive Voice Given Unagii's focus on individual users, the brand aims to establish a personal and conversational connection with its audience. Bold and Expressive: To add a human touch and personify our visuals, we've integrated pixelated halftone patterns and subtle noise effects into our graphics. While retaining the original color palette, we experimented with tints, shades, and pencil sketching to add dynamism and a handcrafted feel to our visuals. Craft Your Portfolio Like a Collage Unagii's platform empowers users to curate their own coin portfolios, offering a delightful experience akin to creating a collage. We decided to establish a distinctive identity characterized by graphics that integrate collage and hand-drawn elements. This choice underscores the customizable and enjoyable aspect of the brand's experience. Modern Journalism for Information Sharing Unagii is committed to educating and supporting users through a brand known for its educational, resourceful, and informative nature. Embracing modern journalism principles, it excels in disseminating information. This approach is evident in sub-brand logos like Unagii Community, Library, App, and Labs, as well as the online cryptocurrency library. Each subject boasts story-telling cover designs, offering readers a preview of the content and bringing narratives to life.